After years of living in the world of advertising agencies, it became apparent that some change was necessary. No, scratch that – it became apparent that a radical change was necessary. So we at Lorile Advertising sat down and conducted some earnest soul-searching. The first thing that occurred to us is a simple truth: If you only change with the times, the best you can hope for is second place.
It became abundantly clear that courage would be called for. The change would need to be a leap. Which brought us to the second truth: Logic dictates simply that it is impossible to be the same AND better.
So better became the goal, and different the means to achieve it. Defining what needed to be better was not difficult. We needed to be an agency that delivered maximum return on investment. Real creative that delivered real value. So, the challenge to ourselves is – how do we deliver that?
How do you make an agency better? Take it apart, examine each piece, keep what you need and discard what you don’t. It is important to look only at the objective when determining the
requirement, rather than working from the existing model. So that is how we approach both our own agency and your work.
The result is a fat-free model, decentralized and scalable. We reduced overhead by avoiding the tendency to gather folk together in the same room. We focus on output, not time spent. We deal with experienced specialists who manage themselves. It means we have an elasticity built in to the working model, and our people are cost of sales.